October 30, 2023 / Trends
How Search Generative Experience (SGE) can be used to make search more accessible to everyone
Search Generative Experience (SGE) is a new way to interact with Google Search that uses artificial intelligence (AI) to generate more informative and engaging search results. SGE is still under development, but it has the potential to make search more accessible to everyone, regardless of their abilities or background.
Here are five ways that SGE can be used to make search more accessible:
SGE can simplify search queries
SGE can understand the meaning of complex search queries and break them down into smaller, more manageable parts. This can be helpful for people who have difficulty formulating search queries, such as people with cognitive disabilities or people who are learning a new language.
For example, To find recipes for cooking chicken, a user could search for “how to cook chicken” instead of “what is the best way to cook a chicken?”. SGE would understand that the user is looking for cooking instructions, and it would generate a list of relevant results.
SGE can provide more context for search results
SGE can generate summaries of search results, which can be helpful for people who don’t have time to read through all of the results. SGE can also identify key points in search results and highlight them, so that users can quickly find the information they’re looking for.
For example, if someone searches for “how to change a tire”, SGE could generate a summary of the steps involved, with links to more detailed instructions. SGE could also highlight the key safety tips that need to be followed.
SGE can answer questions in a more comprehensive and informative way
SGE can be used to answer questions in a more comprehensive and informative way than traditional search results. SGE can draw on a wide range of sources, including websites, books, and articles, to provide users with a complete picture of a topic.
For example, If someone asks “what are the causes of climate change?”, SGE can provide a summary of the scientific consensus on the issue, as well as links to additional resources for further learning. SGE can also discuss the different perspectives on climate change, so that users can make informed decisions about the issue.
SGE can make search more engaging and interactive
SGE can be used to create more engaging and interactive search experiences. For example, SGE could be used to generate quizzes and games that help users learn about a topic. SGE could also be used to create simulations that allow users to experience different scenarios.
For example, if someone is interested in learning about different careers, SGE could generate a simulation that allows them to try out different jobs. This could help them to make more informed decisions about their future career path.
SGE can be translated into multiple languages
SGE can be translated into multiple languages, which can make search more accessible to people who don’t speak English. This is especially important for people in developing countries, where English is not widely spoken.
For example, if someone searches for “how to cook a chicken” in Spanish, SGE could translate the query and generate a list of relevant results in Spanish. This would allow the user to find the information they need, even if they don’t speak English.
SGE is a new and exciting technology with the potential to make search more accessible to everyone. SGE can simplify search queries, provide more context for search results, answer questions in a more comprehensive and informative way, make search more engaging and interactive, and be translated into multiple languages.
As SGE continues to develop, we can expect to see even more innovative ways to use it to make search more accessible to everyone.
Adopting New Technology for a Successful Digital Marketing Strategy
Search Generative Experience (SGE) is a new technology that is revolutionizing the way people search for information online. SGE allows users to ask natural language questions and receive comprehensive and informative answers. Zoondia, one of the digital marketing agencies to adopt SGE into its digital marketing strategy, uses SGE to create high-quality content that is relevant to its target audience and to optimize its search engine rankings (SERPs).